Sunday, June 24, 2007


10 Deep Spring 2007 just dropped.
New Wave Riot
Think of 80s rebel toughs: Mr. T wore feathers in his hair along with tons of jewelry. Hulk Hogan rocked spandex shorts, Sylvester Stallone had high hair in Rambo. The 80s isn't sounding so tough right now. So, despite the iconography on this tee, there is no need to be afraid. Pull your knives, your knuckles, and your guns... sorry dudes, we're not scared.
Respect Due
Tatanka, Iyotaka, Hinmaton-Yalaktit, Goyathlay, Makhpia-Sha. Respect due. Without getting too preachy, this belt-printed tee pays homage to these Native American figures who resisted the tyranny of the US government in their time. Back hit lists each chief's name to give proper praise.
X Deep Logo(War & Peace)
The calumet (peace pipe) and tomahawk have taken hold in the American psyche as loaded icons, and this season, we've worked a fair amount of Native American imagery into the collection. This incarnation of the 10.Deep logo tee features illustrated elements using a 10-color screenprint to bring out the details, as well as a brushed script effect on the lettering.
Peyote Stripes All-Over Print
Take peyote and call me in the morning.
Runaway Zip Hood
The Runaway Zip Hood introduces more clashing patterns to the 10.Deep custom print repertoire. We've taken basic elements such as polka dots and stripes, and flipped the sizes and densities to create a bold and progressive geometric print. The palette is kept monochrome for a clean look and feel.

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